A new type of travel market is opening up where business enterprises are looking for customized trips for team building and because of the specific requirements of their executives.

Speaking about what these kinds of customers are looking for, Duan Bin, the general manager at Suzhou Youxing International Travel Service Co, says: "Business customers typically don't have specific destinations in mind but are looking for multiple plans for reference.

"Also, the big numbers involved, make resource control and trip coordination challenging," he adds.

Duan's travel agency launched its business customization service in 2015, and since then it has worked with more than 2,000 enterprises of different sizes, including Baidu, Lenovo, Tencent, Alibaba and General Electric.

Now, the Youxing agency has more than 100 trained customizers, and rakes in 100 million yuan ($15.7 million) in annual revenue.