This is Zhang's second restaurant after he opened White Tiger Village in Xiang'er Hutong, near Beijing's Jiaodaokou area, a little more than two years ago.

Cravings' interior design is ingenious and unpretentious with a touch of mischief. In terms of ambience, it strives for a reserved and comfortable vibe, and offers a casual fun dining experience with cuddly crocodile-themed decorations, and a large colorful mural stretching across the ceiling.

Zhang says Cravings' visual design is inspired by the late American pop artist Jean-Michel Basquiat, using the techniques of "crayons, collage, scribbling, doodling, vandalizing on found imagery".