"I enjoy attending wine-tasting events so I can introduce our 1421 Wines to the guests," he says.

"I also like to see other people in the wine industry and other wine enthusiasts."

1421 Wines takes great pride in how its products are produced and presented. And its wines are part of the Star Farm Traceable and Sustainable China System.

The company's slogan is: "From China with pride."

Svendsen says: "We use the best vineyards in the Xinjiang Uygur autonomous region to grow our grapes, and we make both chardonnay and cabernet sauvignon wines.