在线国产一区二区_成人黄色片在线观看_国产成人免费_日韩精品免费在线视频_亚洲精品美女久久_欧美一级免费在线观看

Global EditionASIA 中文雙語Fran?ais
Business
Home / Business / Industries

Shopping gala rises to become global giant

By He Wei in Shanghai | China Daily | Updated: 2018-11-21 10:27
Share
Share - WeChat
A screen in Shanghai shows sales on Alibaba's online marketplace Tmall reaching 213.5 billion yuan during this year's Singles Day shopping spree. [Photo by Gao Erqiang/China Daily]

Singles Day reflects significant shift in consumer behavior

In the past decade, Nov 11 has undergone a dramatic transformation from being just another date on the calendar to becoming the world's largest single-day discount shopping festival.

Also known as Singles Day, it debuted in 2009 as an online antidote to the sentimentality surrounding the Western Valentine's Day. It takes its name from the way the date is written numerically as 1111, which resembles "bare branches," a Chinese expression for the unattached.

As this year's shopping gala progressed, milestones from previous years fell one by one.

It was no surprise that Alibaba, which created the extravaganza to spur low-season online sales, broke its own record by clocking up sales worth 213.5 billion yuan ($30.8 billion) in just 24 hours, up by 27 percent year-on-year.

The number of parcels generated on the day exceeded 1 billion for the first time, in line with estimates from Alibaba's chairman, Jack Ma.

But beyond its huge scale, the gala reflects a paradigm shift in consumer behavior, as more shoppers look to imported goods, which they view as being of higher quality - -even though they cost more - -and some of which are even designed exclusively for the Chinese market.

For instance, it took just over six hours for cross-border online transactions to reach last year's full-day record on Tmall Global, Alibaba's dedicated portal for such purchases.

While not disclosing the final sales figure, the company said more than 40 percent of items were bought from international brands. Beauty products from Japanese cosmetics specialist Kao and hairdryers from Dyson, which is headquartered in Britain, were among those that saw sales worth 10 million yuan in the first hour of trading during this year's shopping spree.

Cross-border sales were also brisk on other e-commerce platforms. Those on NetEase Kaola, the crossborder portal owned by internet company NetEase, surpassed last year's total in just 78 minutes.

Overseas products from the Amazon Global Store, which covers top destinations among Chinese customers for cross-border shopping and is owned by United States tech giant Amazon, achieved double-digit growth.

Xu Lei, chief marketing officer of JD and CEO of JD Mall, which saw the amount of imported fresh food sold double compared with last year, said, "There has been a noticeable shift in China toward quality over price, which we see in the growing numbers of consumers who are willing to pay more for branded and imported goods."

Before Nov 11, consultancy Oliver Wyman had projected that imported goods would be those most in demand at this year's festival. In a survey released just ahead of Singles Day, it found that 57 percent of customers surveyed said they intended to buy overseas goods, and such sales would constitute one-third of overall spending for the festival.

1 2 3 4 Next   >>|
Top
BACK TO THE TOP
English
Copyright 1995 - . All rights reserved. The content (including but not limited to text, photo, multimedia information, etc) published in this site belongs to China Daily Information Co (CDIC). Without written authorization from CDIC, such content shall not be republished or used in any form. Note: Browsers with 1024*768 or higher resolution are suggested for this site.
License for publishing multimedia online 0108263

Registration Number: 130349
FOLLOW US
CLOSE
 
主站蜘蛛池模板: 亚洲天堂在线视频观看 | 国产精品2 | 欧美精品一区二区三区在线 | 国产视频第一页 | 欧美三区 | 国产精品久久久久久久久久东京 | 欧美色综合一区二区三区 | 一区二区三区免费看 | 91大神免费在线观看 | 日韩亚洲一区二区 | 99国产精品99久久久久久 | 亚洲自拍偷拍av | 亚洲一区丝袜 | 欧美二区在线观看 | 亚洲欧美一区二区三区视频 | 成人精品鲁一区一区二区 | 欧美精品一区二 | 伊人狠狠| aaa级片| 久久亚洲一区二区 | 国产精品久久久久久久久 | 精品亚洲一区二区三区四区五区 | 国产美女精品视频免费观看 | 中文字幕在线看 | 欧美日韩国产精品 | 三级在线观看 | 久国久产久精永久网页 | aaaa大片| 亚洲精品久久久久 | 日本在线高清 | 在线中文字幕日韩 | 国产手机视频在线 | 亚洲一区二区三区四区在线观看 | 午夜在线 | av在线色 | 亚洲成人av在线 | 成人毛片久久 | 中国91视频| 亚洲成人免费影院 | 成人vagaa免费观看视频 | 欧美影院在线 |