By placing men's, women's and children's pink clothing from both Western and non-Western cultures (including those across Africa, India, Mexico and Japan) in a historical context, the show corrects popular misconceptions, and encourages viewers to question clichés and received opinion. Ultimately, it demonstrates that "it is society that 'makes' color, defines it and gives it meaning", to quote the color historian Michel Pastoureau.

In India, for example, pink has long been worn by both men and women, while in Mexico, the color Rosa Mexicano is associated with national identity. Western designers have drawn on these associations; as the famed fashion editor Diana Vreeland once said, "Pink is the navy blue of India." Italian fashion designer Elsa Schiaparelli's Shocking Pink was explicitly associated, in her mind, with Asia and Latin America.