"London is the first stop on our way expanding in the European market and achieving globalization. We believe that the city will inspire UR to create a new sense of fashion."

Westfield London covers an area of 2.6 million square feet (792,000 square meters), and it is believed to be the biggest shopping mall in Europe.

The UR retail store of 2,000 sq m offers a well-designed space. And purple clay, the traditional material used to make a Chinese tea set is used on the walls and the floor.

Meanwhile, new changing rooms were introduced in nine shops in China at the beginning of November. And they are painted with representative symbols of London－like Big Ben, the British royal guards, and the red telephone booth－in the style of pop art.

Also, using the theme "Hello London", artist Christopher Tak and the brand jointly launched a limited-edition handbag based on Tak's art piece called New Stars.