To embrace the error, they kept the textural effect as a signature of the brand's handbag designs and have used it ever since.

According to Kipling's official website, the bags are sold in over 60 countries and there are more than 650 retail stores worldwide.

Chen himself had been a fan of the sports bag since before he joined the company.

He says that the brand holds a market position, thanks to the crinkled nylon, the core and signature material that offers users lightness, comfort and functionality.

The brand's new slogan-"live light"-aims to establish a stronger emotional connection with consumers.

Following consumer research, Chen found that the public understands and agrees with the slogan and has a similar attitude to life-a desire to be free from burden.