在线国产一区二区_成人黄色片在线观看_国产成人免费_日韩精品免费在线视频_亚洲精品美女久久_欧美一级免费在线观看

Global EditionASIA 中文雙語Fran?ais
Business
Home / Business / Companies

Meituan unveils new program to help farmers in less affluent areas

By He Wei in Shanghai | China Daily | Updated: 2019-09-26 09:40
Share
Share - WeChat
Couriers for food delivery platforms Meituan and Ele.me in Beijing on Aug 17, 2018. [Photo/VCG]

The idea of enjoying fine dining while making a donation to a good cause might sound appealing to some gourmet lovers. In China, technology and internet platforms are giving philanthropy a digital makeover.

Meituan Dianping, the country's leading on-demand service platform, has unveiled a dedicated charity program by soliciting food and restaurant merchants to source raw materials from less affluent areas and roll out especially designed menus using those ingredients.

Under an initiative dubbed "Food for Good", the company aims to help farmers in less affluent and mountainous areas by enabling them to secure procurement orders from restaurant chains.

The newly devised offerings are expected to attract gourmet enthusiasts and trend-seekers who aspire to taste cuisines that go beyond the familiar fare of local palates, said Mao Fang, vice-president of Meituan Dianping.

"Unlike conventional philanthropical endeavors, which normally features a one-time financial injection, the program aims to truly empower farmers by injecting real consumption needs and subsequently long-lasting business opportunities," she said.

After a debut run last year, the program has witnessed the invention of 15 new dishes using ingredients that range from highland barley from the Tibet autonomous region, badam from the Xinjiang Uygur autonomous region and ham from Yunnan province among others.

The platform joined forces with restaurants to co-develop and introduce 22 special menus, each containing at least one ingredient that came from the collective sourcing campaigns.

For instance, participating merchants will process barley, an ingredient rich in vitamins and other microelements, into noodles, sesame cakes, or even add it to porridge and tea. Chains from Lelecha to Canadian coffee stand Tim Hortons have used barley from Tibet in a range of bread offerings.

Meituan Dianping is home to roughly 5.9 million active merchants and 420 million users who have booked orders through its platforms, according to its financial releases issued last month.

Thanks to the precise match-making, the procurement of barley from Shanghai Zangri Agriculture Technology, a main barley producer in Tibet, jumped from 300 metric tons in 2017 to 1,500 tons so far this year, said company representative Wu Zhiyue.

This greatly circumvents the trouble people face when cooking these dishes by themselves, which is a rather different practice compared with dealing with more conventional food ingredients, Dianping product director Huang Tao said.

"We've mainly adopted two approaches. The invention of new dishes tends to enhance customers' awareness of how closely they are engaged in the philanthropical journey. The adoption of the sources of ingredients in existing menus stands to provide a stable procurement opportunity for merchants in less developed areas," said Huang.

Using data analytics, Dianping manages to track consumer preferences and offer suggestions to their menu designs. It also pledges to devote 5 million yuan ($704,550) worth of advertising resources to promote restaurants with such special offerings.

"Our survey showed that people are willing to pay a small premium for meals backing a charitable cause," said Mao.

"Under the auspices of Dianping, local produce that was previously unattainable in metropolises will become a perfect fit for group-procurement," said Zhang Chaohui, general manager of restaurant chain Dadong's Shanghai branch, which has sourced a special trout under the project.

The program doubles as an opportunity to share with diners the stories behind the new ingredients, and propel merchants to optimize their cooking techniques using those ingredients, said Zhang Linghan, chairman of Panggelia. "And they are rather affordable. Shrimp soup noodles using barley cost just 18 yuan per bowl at our store."

Top
BACK TO THE TOP
English
Copyright 1995 - . All rights reserved. The content (including but not limited to text, photo, multimedia information, etc) published in this site belongs to China Daily Information Co (CDIC). Without written authorization from CDIC, such content shall not be republished or used in any form. Note: Browsers with 1024*768 or higher resolution are suggested for this site.
License for publishing multimedia online 0108263

Registration Number: 130349
FOLLOW US
CLOSE
 
主站蜘蛛池模板: 国产亚洲成av人片在线观看桃 | 天天久久| 成人一区二区三区在线 | 91精品国产高清一区二区三区 | 18久久久久久 | 狠狠躁夜夜躁人人爽天天高潮 | 最新av片| 黄色电影在线免费观看 | 亚洲九九九 | 欧美性受 | 日日操天天操 | 亚洲视频一区二区三区 | 亚洲怡红院在线观看 | 欧美一区二区三区视频在线观看 | 成人激情视频在线播放 | 亚洲国产午夜 | 99国产精品视频免费观看一公开 | 日韩欧美国产成人一区二区 | a毛片毛片av永久免费 | 精品一区二区在线免费观看 | 久爱国产 | 日韩欧美中文 | 奇米色欧美一区二区三区 | 久久久久一区二区三区 | 亚洲伦理在线 | 成人免费淫片aa视频免费 | 一区二区在线 | 国产精品25p | 日韩在线无 | 在线免费视频成人 | 欧美大片一区二区 | 成人免费一区二区三区 | 在线视频 欧美日韩 | 国产精品一区久久久久 | 欧美一区二区三 | 欧美日韩精品免费 | 久久精品欧美一区二区三区不卡 | 狠狠做深爱婷婷久久综合一区 | 欧美日韩精品一区 | 91精品久久久久久久久久 | 成人黄色在线观看 |