The second keyword is "great". After reading "Cultural Confidence and National Rejuvenation", we know Chinese culture can address major questions in life and society, and gives life a new perspective.

The third is "ordinary". After reading "Cultural Confidence and National Rejuvenation" for a second time, we gradually understood and realized two facts about life. The "Soul–Way–Morality–Work" Quartet unveils a secret that has stayed true through the ages—everybody has treasure in their hearts.

The fourth keyword is "homeland". Bai maintains that family and company are both the smallest forms of nation, while nation is the sum total of tens of millions of families and companies. Every family and every company will prosper only when the nation prospers, and the nation will develop better when every family and every company develops well. A drop of water will never evaporate if it merges with the sea, and then it can roll ahead.

Develop century-old businesses to boost business civilization

How should we cultivate noble personalities? How can we contribute to our homeland and our people?

Bai said to answer the above questions, one must have a clear view of the general situation and the era. Entrepreneurs possess a clear vision of the current trends and the big picture, and they understand no other nation in human history has experienced as much suffering as the Chinese nation. Nor does any other nation offer the opportunities and conditions for rejuvenation as the Chinese nation does today.

"Cultural Confidence and National Rejuvenation" also proposed the 3.0 corporation concept for the first time. Unlike entrepreneurs who devote effort to work, entrepreneurs in 1.0 corporations devote effort to moral integrity, those in 2.0 corporations devote effort to ways of doing things, while those in 3.0 corporations are devoted to discovering their true selves. 3.0 entrepreneurs build 3.0 teams, develop 3.0 strategies and deliver 3.0 products which not only meet customers' material needs, but also answer customers' spiritual demands, greatly adding to benefits and values for customers and building 3.0 corporations.