The company is attempting to create more high-quality and original content in the form of caricatures, cartoons, short videos, online reality shows, online live-streaming and film. Next year, an exhibition of zodiac symbol-related products and services will tour 15 major cities across the country.

To date, the company has cooperated with fashion brands, clothes manufacturers, food retailers and other partners to make popular cultural and creative products featuring the cartoon characters created by the company.

The company boasts over 60 million followers on various online social platforms, including Sina Weibo.