Chinese fashion brand JNBY opened its first city store JNBY+ in Beijing at China World Mall on Dec 21.

Fashion blogger Han Huohuo and his stylist team held a fashion show at the grand opening of the outlet.

The 500-square-meter store includes eight sub-brands - JNBY, CROQUIS, jnby by JNBY, less, Pomme de terre, JNBYHOME, REVERB, and A PERSONAL NOTE.

Huang Sheng, chief marketing officer of JNBY Group, said the store is an exclusive community for JNBY's fans.

Founded in 1994 in Zhejiang's capital Hangzhou, JNBY is one of the most representative women's clothing brands in China today with the slogan "Just Naturally Be Yourself".