In 2019, the income generated by the guesthouse business hit more than 300,000 yuan ($42,800).

"As the number of tourists has increased dramatically in recent years, villagers have added various types of cultural activities to serve as tourism events," he said.

Tourism services in the village include horseback riding, archery, dancing, and local meals.

Tsering Tashi, Phuntsok's fellow villager, said income generated by tourism activities accounted for half of his total family income.

In 2019, he made more than 80,000 yuan by operating a family inn and other tourism-related businesses, such as horseback riding and archery.