In the first half of 2020 alone, the online sales volume of Tibetan medicinal incense products reached 343,000 yuan, far exceeding the level of the same period in previous years and accounting for more than 80 percent of this year's overall sales target. The sales volume of dried yak beef, cordyceps sinensis and other local specialties sold through livestreaming and other online platforms reached more than 200,000 yuan.

"Going forward, we want to make our rural collective enterprises bigger and stronger, and make them a brand, so as to lead villagers to live a better life with greater benefits," said Lhapa Tsering.