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Tenzin (Dingzhen in Mandarin), a 20-year-old from Litang county in Garze Tibetan autonomous prefecture, was appointed to promote tourism in Litang after attracting online attention when a video of him smiling broadly in traditional Tibetan costume was uploaded on Douyin, known as TikTok internationally. Tenzin then posted a short video introducing his white horse, attracting millions of views and followers. The Tenzin effect caused searches for Litang on Trip.com from Nov 23 to 29 to shoot up 620 percent compared to the previous week.

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