This year, the group will accelerate its investment in digitalization across the entire business, with plan to develop leading digital experiences for everyone who interacts with the company, from consumers and retail partners to suppliers and employees.

To support this effort, the company will expand its digital and technology teams during the year.

The company also has strengthened its global supply chain network to be more agile to respond to digital demand throughout the world.

The Lego Group worked with Tmall, the retail arm of Alibaba group, to build its flagship online store last year.

Globally, strong sales in 2020 were driven by more people of all ages building with Lego bricks. Top themes were Lego City, Lego Technic , Lego Star Wars, Lego Friends and Lego Classic.

Lego Super Mario, which blends digital and physical play, was released in August 2020 and became one of the company's most successful theme launches.