Hunan culture and tourism have become new indicators of people's happiness in life.

A total of 123 counties and cities have fully completed the tasks and objectives of the province's three-year action plan for the construction of a modern public cultural service system. The completion rates of county-level libraries and cultural centers are 138 percent and 127 percent.

Strengthening publicity, exchanges and cooperation, Hunan has viewed culture and tourism as new forces to promote its opening-up.

It launched the tourism image film Splendid Xiaoxiang and Hometown of Great People - Hunan's Many Charities, and also hosted annual brand festivals such as the China Hunan International Tourism Festival, tourism industry expos and rural tourism galas.