A medley of agricultural products such as tea, honey, and dried sea food, as well as handicrafts, including paper cuts, huamo, or decorated steamed buns, embroidered handbags, and shadow play paraphernalia, were on display at the launch ceremony.

128 hand-picked rural tourism routes covering all Chinese provinces were rolled out at the ceremony and are now available on the official website of the Ministry of Culture and Tourism. The routes feature folk customs, festivities, snow views and ice sports, local delicacies, and family-friendly tours during the Spring Festival holiday.