在线国产一区二区_成人黄色片在线观看_国产成人免费_日韩精品免费在线视频_亚洲精品美女久久_欧美一级免费在线观看

Luxury like no other

By He Qi | China Daily | Updated: 2023-12-12 10:25
Share
Share - WeChat
Classic looks in Prada's history selected by co-creative director Raf Simons. [Photo provided to China Daily]

Italian giant Prada's Shanghai exhibition demonstrates brand's focus on Chinese market, and displays its cultural, artistic side, reports He Qi in Shanghai.

In the fashionable and artistic confines of the Shanghai Xuhui Riverside, the Start Museum, decorated to resemble a retrostyle train, is taking visitors on a journey through the history of century-old luxury brand, Prada.

Pradasphere II, an exhibition that presents the world of Prada through stories, objects and ideas drawn from the brand's archive, opened on Dec 7. The Shanghai show follows on from Pradasphere, which was held in London and Hong Kong in 2014.

The exhibition is organized as a working warehouse of creative production curated by co-creative directors Miuccia Prada and Raf Simons.

The spine of the exhibition is a chronology of work drawn from every significant Prada collection. Intersecting this central narrative are fragments of emblematic Prada spaces, from the original 1913 boutique and the galleries of Fondazione Prada, to the cockpit of the America's Cup yacht Luna Rossa.

The first thing that catches the eye upon entering is the green velvet entrance displaying an Andreas Gursky photograph of an emblematic wall from one of the brand's early retail stores.

Inside, nearly 200 looks line the main corridor. They were carefully selected by Simons, and span the first collection to the current day. They guide visitors through more than 400 physical and digital artworks, along with collections from the fashion archives and decades of cross-border cooperation with the art, architecture, culture, and sports sectors.

The exhibition runs until Jan 21, and as the long-awaited fashion culture feast unfolds, it is gradually clarifying the brand's goals.

Classic handbags of Prada showcased at the exhibition. [Photo provided to China Daily]

In the belief that remaining culturally relevant and redefining luxury is Prada's most important pillar strategy beyond innovation and investment in the supply chain, Gianfranco D'Attis, chief executive officer of the brand, reveals that this is also the main reason behind Pradasphere II.

"I think the vision of Miuccia Prada is to make culture attractive. This is very important because art, culture, and fashion in today's world are very interconnected, and reflect the contemporary moment we are living in," D'Attis says.

He offers up a quote from Miuccia Prada: "My primary concern in my role is ideas; that's the reason for everything. Deep down, my goal with Prada is to make art and culture attractive. If art and culture are not attractive, no one will listen.

"This is the main reason we're here with Pradasphere II.We want to communicate art and culture through the lands of Prada, to convey our own perspective to the world," D'Attis says. "Prada is not just brand positioning, it's not just a lifestyle. Prada is real."

1 2 3 4 Next   >>|

Related Stories

Top
BACK TO THE TOP
English
Copyright 1995 - . All rights reserved. The content (including but not limited to text, photo, multimedia information, etc) published in this site belongs to China Daily Information Co (CDIC). Without written authorization from CDIC, such content shall not be republished or used in any form. Note: Browsers with 1024*768 or higher resolution are suggested for this site.
License for publishing multimedia online 0108263

Registration Number: 130349
FOLLOW US
主站蜘蛛池模板: 自拍在线 | 成人欧美一区二区三区1314 | 成人精品一区二区三区中文字幕 | 成人精品视频在线观看 | 99久精品| 三级在线观看 | 天天干天天爽 | 久久无码精品一区二区三区 | 欧美精品在线播放 | 狠狠躁夜夜躁人人爽天天天天97 | 精品国产乱码久久久久久闺蜜 | www.久久精品| 影音先锋中文字幕在线 | 久久久久久网站 | 高清在线一区二区 | 国产超碰人人模人人爽人人添 | 欧美一级二级三级 | 久久国产成人午夜av影院宅 | 综合 欧美 亚洲日本 | 亚洲成人在线视频观看 | 欧美精品a∨在线观看不卡 国产精品一区二区三区在线 | 99热免费在线 | 蜜臀av中文字幕 | www.日韩 | 97人人干| 人人超碰在线 | 一本大道久久a久久精二百 羞羞视频在线观免费观看 国产第一区在线观看 | 中国一级毛片免费 | 成人高清视频在线观看 | 华丽的挑战在线观看 | 91福利网站在线观看 | 黄色av网站在线播放 | 国产视频一区在线观看 | 一级片在线观看网站 | 亚洲精品无 | 欧美日韩在线免费观看 | 精品国产乱码久久久久久免费 | 久久精品国产亚洲 | 久久久免费 | 久久亚洲一区二区 | 4hu在线|