Rural image

Li often hones his lens to capture the lives of local residents and laborers on the farm. These visually evocative photos are shared on social media and printed on postcards, which he places inside the boxes of fruit he sends to customers.

"I hope this will shorten the temporal and spatial distances between the place of origin and the consumers, allowing each fruit to enjoy the charm of its place of origin."

His avocado farm also cultivates over 30 other products, including peanuts, lemons, coffee beans and macadamia nuts.

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