Multimedia focus

Another standout feature of Liu's website is its diverse recommendations for gender-friendly media content.

"I think multimedia learning is a defining characteristic of Gen Z. For example, when I learn something, just reading books isn't enough; I need to watch documentaries and movies, and pick up knowledge in bits and pieces," Liu said. "Our generation's learning process is about finding logic within a collage of fragments."

The website features many online literature recommendations because, compared to traditional print works, it "faces fewer restrictions and can explore more avant-garde topics", Liu explained.

Podcasts have also gained popularity in China in recent years, emerging as "one of the few areas not yet dominated by men", said Liu. "Many female media professionals were among the first to start podcasts in China, and their gender awareness is very friendly to women."

Music also plays a significant role on the site, with Liu listing several songs that resonate with Gen Z, such as Dice Life, which expresses the loneliness of living in the digital age, and She and She and She, which describes the moments when women feel overwhelmed in everyday life.

For Liu, music is "the best medium for conveying the abstract thoughts of young people" — it doesn't require one to express themselves in a logically coherent or mature manner but instead focuses on their feelings.

Compared to communal media like television, music is more personal and private, offering "an outlet for emotions that might not align with mainstream values", Liu explained.

"In American TV shows, Gen Z is often portrayed wearing oversized headphones. The moment you put them on, all the world's anxious noise fades away, and you get to enjoy your own space," Liu said.

The website has earned Liu media attention and positive feedback. Still, she believes that achieving true gender equality is "a very slow process that requires the efforts of many generations", she added.

"But precisely because of this, I choose to stay optimistic and keep doing what I can."