Furthermore, brands representing diverse voices in Chinese design such as STAFFONLY, XIAOLI, JUDYHUA, Short Sentence, DAMOWANG, PANTTERFLY, HEMU, and TUYUE will unveil new collections at Xintiandi while Italian luxury brand Moncler will also present the immersive gala, Moncler Genius, on Oct 19.

In addition to commercial activities, the new season's fashion week will collaborate with the Yangtze River Delta region, bringing together 10 industry-leading material enterprises to showcase their innovative achievements, promoting deep cooperation in material innovation and sustainable development within the fashion industry.