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China's geographical diversity and size make it heir to a range of distinctive winter experiences, from the frigid, snow-covered expanses of the north to the milder, subtropical climates of the south. The Beijing 2022 Winter Olympics lit a fire under the winter tourism market, turning it from a niche interest into an important sector.

The surging number of winter sports venues, improved infrastructure, and customized routes are fueling winter wanderlust.

During the 2023-24 snow season, the China Tourism Academy reported over 400 million visits to ice and snow leisure experiences.