Deng Zhuting, president of the LCCA, and Sabrina de Carvalho, senior vice-president and managing director of UK attractions at Merlin Entertainments, announced the launch of London's Chinese New Year celebrations.

"We at LCCA are happy to work with London Eye again to welcome the auspicious Year of the Snake," Deng said. "We invite all to join the Chinese New Year celebration gala at Trafalgar Square and Chinatown on Feb 2, during the Spring Festival."

De Carvalho said: "The lighting of the night is a bespoke design for the Chinese New Year, with the colors symbolizing good fortune, happiness, and prosperity. We hope everyone in London and our friends across East Asia have a prosperous and joyful year ahead."