The exhibitionopened before Chinese New Year in late January, following the addition of the Spring Festival and its social practices for celebrating the traditional New Year to UNESCO's Representative List of the Intangible Cultural Heritage of Humanity.

It included national intangible cultural heritage items that reflect festive customs from different regions and New Year folk performances were held to accentuate the festive air.

A special section in the style of a traditional New Year fair was set up, where folk artists sold handicrafts and taught visitors to make them.