He notes that many Chinese students possess a far deeper understanding of Western civilization than Western students do of Chinese civilization — and sometimes even more than Western students know about their own culture.

To further popularize "Chinese knowledge" in Western societies, Chard encourages Chinese humanities scholars to take on greater responsibility. This includes using non-traditional channels such as popular books, films and games to translate China's millennia-old wisdom and modernization stories for a global audience, while strengthening academic exchanges between China and the West.