Reebok also made its debut at the Petjoy Fashion Week after launching a pet line in November. Qi Yan, the person in charge of Reebok Pet, said that they brought a series of sports jerseys, including basketball and football jerseys, which were very popular among pet owners who attended the fashion show.

"Clothing for pets has become a certain degree of necessity, such as for some breeds that are very sensitive to cold. In addition, as more and more people like to take their pets outdoors, they hope their pets can also be dressed appropriately for the scene and in a fashionable way," Qi said, adding that in the future, they will continue to focus on the sports sector and launch different types of sports-related pet clothing based on the sports that young people like.

The fourth Petjoy Fashion Week, sponsored by JD Pet, took place at the Shanghai International Fashion Center from March 28 to 30, attracting brands from 18 countries and regions. It held 15 fashion shows, pet sports championships, coffee cross parties, and other diverse scenarios to build a consumption experience that integrates the virtual and the real.

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