Finland, one of the first European countries to adopt Alipay, has made significant efforts to accommodate Chinese tourists. Mobile payment options like Alipay and WeChat Pay are now widely accepted, particularly in popular destinations such as Santa Claus Village in Lapland, Ahola introduced.

In addition, travel convenience is also improving, with Finnair announcing plans to increase its Shanghai-Helsinki direct flights to four weekly in summer 2025. Juneyao Airlines, another key partner, will continue operating flights between Shanghai, Zhengzhou and Helsinki, further enhancing accessibility.

Finland's appeal extends beyond tourism, as highlighted by its eighth consecutive ranking as the world's happiest country in the United Nations' 2025 World Happiness Report. The nation's strong connection to nature, simple lifestyle and commitment to sustainability continue to attract global visitors.