It has produced 50 series and more than 10,000 products. Each year, they introduce 1,000 new products. Visitors can easily find souvenirs to their liking, from fridge magnets to tote bags, all with designs that reinterpret traditional Dunhuang aesthetics.

The products make for good souvenirs. Among the most popular is a mural-based mystery box, with a miniature mural replica buried in sand from the Mingsha Mountain (or Singing Sand Dunes) scenic site. After they have unearthed the "mural", buyers can display it as an ornament and keep the sand in a small bottle.