The potential has drawn in a rising number of young people who are breathing new life into the industry.

Despite the rising popularity of his farm, Xu remains modest about the "internet celebrity farm" label that has gone viral on social media.

"I don't see it that way. For me, the charm lies in the fact that it's a year-round, continuous process," he said.

Xu said in the future he will focus on sustainability of land, business, and take a creative approach.

"Each season brings a need for new maintenance and new inspiration, which I see as a beautiful cycle. It never ends, and that's the point," he said.