在线国产一区二区_成人黄色片在线观看_国产成人免费_日韩精品免费在线视频_亚洲精品美女久久_欧美一级免费在线观看

US EUROPE AFRICA ASIA 中文
Business / Companies

Strumming the perfect branding melodies in UK

By Cecily Liu (China Daily) Updated: 2014-10-27 09:57

Strumming the perfect branding melodies in UK

Ben Hui set up a marketing agency company and photos of the company's projects have a colorful, artistic air. [Provided to China Daily]

Clear communication, with large doses of color, has become Ben's instrument of choice

When pianist Ben Hui gave up his music career to start a marketing agency in 2010, he was venturing into a new field as a one-man band.

Since then his company, Language Brand Communication, has worked with dozens of big names including Airport City Manchester, NBA Global Games, Imperial College London, UK Trade & Investment and the UK's National Health Service, and it employs six people.

Sitting in his office in Old Trafford, Manchester, Hui, 36, points to project photos on his wall, all of which have a colorful, artistic air.

"As a company we don't chase money," he says. "We chase things that stimulate us and things that are meaningful. We provide quality work, so clients come to us."

One recent project the company worked on created a redevelopment plan for an NHS health center in Knowsley, near Liverpool, in the hope of transforming the health center into a welcoming environment for members of the public.

"The overarching aim of the project was to let the community feel the health center is a part of their community, rather than the government trying to build something and say, 'You people use it'," Hui says.

Working with the local youth council, Language created a clear pathfinding system in which color-coded wood arrows point patients, doctors and others in different directions.

In the health center, the Language team also hung on the ceiling a big sculpture created by local children using light bulbs filled with colored sand.

"So the kids went to the health center and pointed at the light bulbs to say, 'I made that one,' so they feel involved with the building," he says.

Another project is "DNA", an artwork outside an NHS health center in Kirkby, also near Liverpool, where the wooden letters DNA had circular holes in them and each child drew a picture to be seen through the holes.

Some of the company's projects have a China focus. One is the 800-million-pound ($1.3 billion) Airport City Manchester project, for which the Chinese firm Beijing Construction Engineering Group will complete half the building work.

In June, Airport City Manchester's development team traveled around China on its first international road show, visiting Tianjin, Beijing, Shanghai and Shenzhen, with more than 200 delegates attending to find out more, and Language was given the task of marketing the road show through Chinese social media.

Language's client base covers many companies that invest in China, and student accommodation that targets Chinese international students.

Although Language says it finds it difficult to recruit China-based clients, it has taken time to share insights on branding in Chinese through its website, in the hope of educating Chinese companies about the power of branding so they may eventually become clients.

Previous Page 1 2 3 Next Page

Hot Topics

Editor's Picks
...
...
主站蜘蛛池模板: 中文字幕一级片 | 成人深夜视频 | 亚洲国产三级 | 欧美日韩成人一区二区三区 | 97人人视频 | 国产一级片在线播放 | 免费三级网站 | 国产精品毛片久久久久久久 | 黄色www.| 亚洲国产免费 | 国产在线www| 成人三级视频在线观看 | av在线天堂| 天天精品视频 | 97国产在线视频 | 成人免费毛片嘿嘿连载视频 | 国产自产21区 | 国产精品亚洲综合 | 91久久国产综合久久 | 国产成人综合在线 | 麻豆一区二区三区 | 在线观看黄网站 | 九色91在线 | 性av在线| 中文字幕在线观看网址 | 中文字幕不卡视频 | 成人免费看片39 | 91精品久久久久久久久久 | 日本三级香港三级 | 亚洲综合成人网 | 亚洲成人三级 | 亚洲天堂中文字幕 | 国产精品国产三级国产 | 黄色毛毛片 | 久久私人影院 | 岛国在线视频 | 国产91清纯白嫩初高中在线观看 | 国产福利在线观看 | 黄色录像免费观看 | 欧美日韩精品在线观看 | 中国农村毛片免费播放 |