在线国产一区二区_成人黄色片在线观看_国产成人免费_日韩精品免费在线视频_亚洲精品美女久久_欧美一级免费在线观看

US EUROPE AFRICA ASIA 中文
Business / Companies

Branding success in Africa in a diverse and novel way

By Li Wenfang in Guangzhou (China Daily) Updated: 2014-01-13 10:16

Branding success in Africa in a diverse and novel way
Sunda celebrates the opening of one of its stores in Ghana. The Guangzhou-based company has a footprint across much of the continent. [Photo / Provided to China Daily]

Although big-ticket infrastructure projects and building contracts have been the preferred route for most Chinese companies in Africa, one Chinese company is hoping to make a difference with a rather diverse approach.

The company, Guanghzou-based Sunda International Trading Co, is banking on its Africa-specific brands and villa construction projects to grow profits and establish strong links in Africa.

Sunda, which started operations in 2000 as a foreign trade agent, was one of the first Chinese companies to launch Africa-specific brands in 2011. From its first branch in Ghana in 2004, the company now has a footprint that covers more countries in Africa.

Wang Dajiang, vice-president of Sunda, says Ghana will be the pivot for the company's expansion in Africa, which includes a washing powder factory and a villa project.

Expansion of activities in markets such as Kenya, Tanzania and Cote d'Ivoire, especially in sectors such as home decoration and building materials, fast moving consumer goods, hardware and electronic products, are also on the cards, Wang says.

Wang says that total exports surged to $135 million in 2012 from $560,000 in 2004.

Sunda decided to tap the global markets, especially Africa, in 2003 because of stiff competition among foreign trade agents in China, he says.

"There were lots of foreign trade agents in China then. The competition was fierce. At the Canton Fair (China Export Commodities Fair) we saw that foreign buyers were pitching for lower prices. Our margins were falling steadily. We decided that the only way forward was to venture abroad."

Wang says the company decided to export products to Africa, Ghana in particular, because there was very little competition at that time. The growth potential was huge.

"It was also tough as there were no existing demand patterns for us to decide on what to export."

To overcome this, Sunda shipped two containers carrying 60 types of goods to test the market. Over six months, the company found that building materials, especially ceramic tiles and glass, were the most sought-after products in Ghana.

Along with the building materials, the company also decided to send some daily goods such as toilet paper to make full use of the containers.

Wang says that the Ghana unit is the company's largest foreign branch. It accounts for more than one-third of its overseas sales. The Chinese company currently has a 60 percent market share in Ghana's ceramic tiles market.

To further maximize the economy of scale and supply chain efficiency, Sunda opened branches in Tanzania in 2005 and in Kenya and Cote d'Ivoire in 2009.

Previous Page 1 2 Next Page

...
...
主站蜘蛛池模板: 丁香六月激情 | 丁香激情网 | 伊人久久久 | 最近中文字幕在线观看 | 在线观看免费毛片 | 一区免费视频 | 欧美专区在线观看 | 久久av网站| 中文字幕在线免费观看 | 久草手机在线视频 | 五月天激情综合网 | 国产精品一区二区在线免费观看 | 国产一级免费观看 | 亚洲欧美另类在线 | 精品少妇3p| 精品国产一区二区三区久久久蜜月 | 国产精品视频专区 | 在线观看网址你懂的 | 18在线观看免费入口 | www.啪啪 | 国产日韩视频 | 久久亚洲国产精品 | 中文字幕在线看 | 久久精品国产一区 | 免费看片网站91 | 免费看毛片网站 | 成年人网站在线免费观看 | 91在线精品秘密一区二区 | 欧美国产在线视频 | av一二三区| 中文字幕视频 | 在线观看免费毛片 | 毛茸茸性猛交xxxx | 国产欧美日韩综合精品 | 天天干夜夜爱 | 日韩一区二区在线视频 | 两性午夜视频 | 久久国产综合 | 日日操天天操 | 综合激情网站 | 四虎影院在线 |