在线国产一区二区_成人黄色片在线观看_国产成人免费_日韩精品免费在线视频_亚洲精品美女久久_欧美一级免费在线观看

USEUROPEAFRICAASIA 中文雙語(yǔ)Fran?ais
Business
Home / Business / Industries

Believe it or not, sharing's in fashion

By Ouyang Shijia | China Daily | Updated: 2016-12-01 07:27

Okay, let's check out the many faces of sharing economy, shall we?

Ride-hailing. Tick. Home-sharing. Tick. Home-cooked food. Tick. Short-distance bicycle rides. Tick.

Tick, tick, tick.

Fashion? Before you blurt out "Are you out of your mind?", pause.

Several clothing rental platforms have emerged in China and are doing well already.

(Come to think of it, it's not such a terribly new concept either. In the West, firms that rent out expensive tuxedos for black-tie parties are dime a dozen. Only, the new angle is, the business is online now.)

In China, clothing rental services could be divided into two categories: high-end luxury dresses and everyday clothing.

Liu Mengyuan offers the latter variety. Her Yi23.net provides subscription-based rental clothing service for women, especially those aged 22 to 35, in first- and second-tier cities in China, including Beijing, Shanghai, Guangzhou and Shenzhen.

"It is a huge market," said Liu. "So huge its sales will exceed 1 trillion yuan ($145 billion) in the foreseeable future. Since most (fashion) brands (we offer) are produced in China, Yi23 spells convenience for our customers. And the large population of China is a big opportunity for us."

Liu must know. She worked in the fashion industry for 12 years. She believes women love wearing more, not less, clothes in their lifetime.

"By means of sharing economy, I want to share the fashion apparel with more people. Ordinarily, white-collar women may need luxury dresses for formal occasions twice a year, which is not their primary need. I want to first solve their biggest pain point."

Founded in 2015, Yi23 offers users nearly 100 brands and different subscription plans. On Nov 11 (Singles Day shopping festival), it offered a discount of 188 yuan a month for customers renting three items at a time.

Yi23 serves 35 cities in China, and has more than 10,000 members. They can keep the clothing items they rent as long as they want, and then ship them back for free and order new ones.

The company has received several rounds of financing, including more than $10 million in funding from investors led by IDG capital in April. Earlier, angel investor Wang Gang and GSR Ventures had pumped in several millions.

A netizen named "Xiaotang's Secret" commented on Zhihu, a Chinese website akin to Quora, that she likes the apparel styles on Yi23, especially those by independent designers. This could reduce the chances of others wearing similar or identical dresses on the same day, she said in her online post.

According to a sharing economy development report, jointly released by the State Information Center and the Internet Society of China, sharing economy platforms have created a market worth 1.95 trillion yuan in 2015. China's sharing economy is expected to account for over 10 percent of gross domestic product by 2020. China's GDP was 67.7 trillion yuan ($9.8 trillion) in 2015 and is projected to grow 6-7 percent annually over the next few years.

Li Hao, an analyst at iResearch Consulting Group, said with consumption patterns reflecting upgradation, fashion as part of the sharing economy may just work well.

That doesn't mean there are no challenges. "Users may have hygiene concerns. If clothing rental companies don't maintain enough inventory, user experience will be affected. Costs are key, too."

According to Liu, Yi23 is expected to turn profitable in six months as members increase. "In April, we had only one-tenth of members we have today. Currently, the frequency at which 98.5 percent of our clothing items are rented is quite high."

Most Viewed in 24 Hours
Copyright 1995 - . All rights reserved. The content (including but not limited to text, photo, multimedia information, etc) published in this site belongs to China Daily Information Co (CDIC). Without written authorization from CDIC, such content shall not be republished or used in any form. Note: Browsers with 1024*768 or higher resolution are suggested for this site.
License for publishing multimedia online 0108263

Registration Number: 130349
FOLLOW US
主站蜘蛛池模板: 欧美日韩国产在线播放 | 91porn在线| 午夜你懂的 | 亚洲综合精品 | 一区二区三区四区视频在线观看 | 好吊视频一区二区三区四区 | 精品视频在线免费观看 | 国产一区中文字幕 | 欧美综合一区 | 国模无码大尺度一区二区三区 | 欧美日韩国产三级 | 一级黄色免费视频 | 黄色小视频免费观看 | 亚洲精品中文字幕乱码三区91 | 中文字字幕在线 | 久久久蜜桃| 一区二区三区网站 | 在线不卡一区二区 | 婷婷综合视频 | 人人爱人人插 | 69久久久 | 动漫av在线 | 天堂成人网 | 久热伊人| 亚洲在线一区二区 | 欧美一区二区视频在线观看 | 日日操日日射 | 日韩色网 | a视频在线观看 | 国产精品99999 | 啪啪小视频 | 国产女优在线 | 99久久精品国产一区二区三区 | 亚洲精品播放 | 日韩一二三 | 成人一区二区在线 | 国产精品伦子伦免费视频 | 日韩欧美高清视频 | 欧美成人精品一区二区三区在线看 | 国产一区二区福利 | 成人激情片|