在线国产一区二区_成人黄色片在线观看_国产成人免费_日韩精品免费在线视频_亚洲精品美女久久_欧美一级免费在线观看

left corner left corner
China Daily Website

Apple bets on Burberry chief to burnish retail shine

Updated: 2013-10-19 15:49
( Agencies)

Expansion, culture fit key

Apple is an engineering and design-heavy company where executives such as design head Jony Ive exert enormous influence over strategy and products. Successful executives from other companies have found it tough in the past to fit in a secretive culture that encourages competition between internal groups.

Unlike at Burberry, Ahrendts will have to work with a smaller and more rigid gadget portfolio, where every incremental change is agonized over. It is unclear if she will have any say over the product landscape.

Ahrendts, who rebuilt the aging Burberry brand, will also have to counter threats from rivals like Samsung Electronics, a firm that has often used tactics from Apple's own branding playbook to compete.

Cook, in an email to employees on Tuesday announcing the appointment, described Ahrendts as "wicked smart." He said he knew he wanted to hire the 53-year-old executive from Indiana after first meeting with her in January.

"We've gotten to know each other over the past several months and I've left each conversation even more impressed," he wrote in the email seen by R

Apple's profit fell 22 percent in the June quarter as gross margins slid below 37 percent from 42 percent a year earlier and its shares, down more than 30 percent since September 2012, are being pummelled by fears of slowing growth, and competition from Samsung Electronics.

Apple's retail growth in China has been slow and the demand for its products has spawned a bustling gray market. In 2010, Apple's then-retail chief Ron Johnson forecast the company would have 25 stores in China by 2012. It now has 8 stores, despite Cook's assertion that China is crucial to growth. By comparison, Apple has 37 stores in Britain.

The company introduced a cheaper plastic iPhone last month to help make up ground in emerging markets to rivals like Samsung Electronics and Huawei Technologies. Analysts said the phone - still more expensive than many of its rivals' models - was not cheap enough.

"The trick is to allow people to buy into the product and make it as mass market as possible, because you want the volume and the sales, but you don't want that to come at the expense of the cachet of the brand," said Neil Saunders, managing director of retail consultancy Conlumino.

Ahrendts is no stranger to Silicon Valley. She is a frequent guest at Salesforce.com Inc's annual "Dreamforce" conference, and has in the past turned to Salesforce CEO Marc Benioff to consult on Burberry's digital strategy.

Previous Page 1 2 Next Page

 
8.03K
 
主站蜘蛛池模板: 四虎视频 | 国产视频在线观看视频 | 日韩黄色片 | 欧洲色综合 | 久久高清免费视频 | 日韩性生活视频 | 久久久久九九九 | a级片在线免费观看 | 国产精品一区三区 | 久久免费国产 | 久久久久久久成人 | 三级视频在线播放 | 成人国产网站 | 黑人精品xxx一区一二区 | 五月婷婷综合在线 | 国产黄色精品 | 人人艹人人爱 | a视频| 五月天婷婷视频 | 日韩欧美一区在线 | 午夜免费福利视频 | 日韩高清中文字幕 | 一区二区高清视频 | 精品国产va久久久久久久 | 亚洲经典一区 | 99精品久久久 | 日本高清在线观看 | 国产三级黄色片 | 久久久久久黄色 | 欧美在线观看一区二区 | 欧美精品系列 | 国产传媒一区二区 | 操操操干干干 | 激情福利视频 | 日本天堂在线观看 | 免费观看毛片 | 久久精品福利视频 | 长河落日电视连续剧免费观看 | 国产小视频在线播放 | 久草精品视频在线看网站免费 | 亚洲精品1区2区 |