在线国产一区二区_成人黄色片在线观看_国产成人免费_日韩精品免费在线视频_亚洲精品美女久久_欧美一级免费在线观看

US EUROPE AFRICA ASIA 中文
Business / Technology

Xiaomi takes first big step outside Asia with Brazil smartphone

(Agencies) Updated: 2015-07-01 08:36

Xiaomi takes first big step outside Asia with Brazil smartphone

China's Xiaomi Redmi 2 smartphones are displayed to the media during their launch in Sao Paulo, Brazil, June 30, 2015. [Photo/Agencies]

Chinese smartphone maker Xiaomi has started making devices in Brazil for sale locally, promising to dramatically undercut rivals on price in the first big step beyond Asia for the world's most valuable technology start-up.

Xiaomi's global vice-president, Hugo Barra, said in an interview on Tuesday that Brazil was "stage one of our Latin America launch," pointing to Mexico and Colombia as logical next steps in the region, although he declined to say when.

Without traditional advertising or stores, China's top-selling smartphone company is betting that a tempting price tag will capture the attention of Brazilians who have become increasingly cost sensitive as their economy sours.

"We offer high-quality products at incredibly aggressive prices, so we're starting with larger developing markets where people are very price-sensitive," Barra told Reuters.

At a launch event earlier in the day, he announced that the entry-level Redmi 2 smartphone would go on sale in Brazil next week for 499 reais ($160).

The phones are already rolling off an assembly line outside of Sao Paulo run by Foxconn Technology Group, the same contract manufacturer making Apple's iPhone in the country since 2011.

An unlocked Brazilian iPhone can retail for more than $1,000 -- one of the highest prices in the world and well above what they sell for in the United States. Even more affordable options in the country remain out of the reach of ordinary Brazilians.

Just three years after selling its first phone, Beijing-based Xiaomi, dubbed 'China's Apple', is worth $45 billion, making it the most valuable start-up in the technology sector.

By choosing Brazil as its first smartphone market outside of Asia, Xiaomi keeps its focus on emerging consumer markets, working in from the edges of a global market dominated by giants such as Apple Inc and Samsung Electronics Co.

Brazil's smartphone market is also at a tipping point, with users swapping simpler feature phones for smartphones to keep up their avid social-media habits. Smartphone sales in the country jumped 55 percent to 54.5 million units last year despite stagnant economic growth, according to market research firm IDC.

Xiaomi, which is the fifth-highest selling smartphone brand in the world, aims to break into the Brazilian market with its novel business model, Barra said. Low profit margins on handsets are meant to win user loyalty for the company's software and an array of more profitable home electronics and accessories.

Hot Topics

Editor's Picks
...
主站蜘蛛池模板: 精品国产一区二 | 日韩高清一区 | 久久久久久久99 | 美日韩在线 | 青青草国产在线视频 | 欧美一区视频 | av不卡在线播放 | 国产乱码精品一品二品 | 久草福利在线视频 | 亚欧洲精品在线视频免费观看 | www.色网| 欧美激情自拍 | 国产精品一区二区性色av | 国产综合视频在线观看 | 在线中文字幕av | 中文字幕在线观看一区二区三区 | 欧美性猛交xxxx免费看久久久 | 三级视频网 | 日韩欧美在线一区 | 久久r| 国产福利91| 欧美久久久久久久 | 天堂影院av | 精品福利在线观看 | 欧美精品一二区 | 亚洲最新视频 | 欧美日韩在线一区二区 | 亚洲一级片在线观看 | 日韩精品在线观看视频 | 亚洲精品在线看 | 日韩 欧美| 日韩一区二区三免费高清在线观看 | 国产日韩一区二区三区 | 欧美特黄一级片 | 在线观看免费毛片 | 国产午夜一区二区三区 | 欧美日韩在线一区二区三区 | 国产精品国产精品国产专区不片 | 香蕉视频导航 | 午夜综合网 | 欧美视频a |