在线国产一区二区_成人黄色片在线观看_国产成人免费_日韩精品免费在线视频_亚洲精品美女久久_欧美一级免费在线观看

USEUROPEAFRICAASIA 中文雙語Fran?ais
Business
Home / Business / Technology

Unchaining 'yellow fever' in UK

By

AREN XIAO

| China Daily | Updated: 2017-03-27 08:13

Unchaining 'yellow fever' in UK

Ofo CEO Dai Wei.?The company?has chosen Cambridge as its entry point into Europe.[Photo provided to China Daily]

Service provider ofo rolls out 500 shiny bicycles in Cambridge

China's cycle rental startup ofo-pronounced "oh-ef-oh"-is seeking to overtake competitors such as Mobike by venturing overseas.

Ofo has chosen Cambridge as its entry point into Europe. This month onwards, 500 of the company's yellow and black bikes, ubiquitous in China's cities, will dot the streets of the university town.

Located in the flat Fenlands area, Cambridge is commonly referred to as the United Kingdom's unofficial "cycle city".

"We chose Cambridge because it's so bike-friendly," Angela Cai, head of communications at ofo, said. "Research showed that one-third of the city's population ride bicycles to go to school or work. It's the highest rate in the UK so there's a high demand."

Ofo is Beijing Bikelock Technology's mobile app-supported bike-sharing scheme, part-funded by Lei Jun who founded smartphone company Xiaomi, and Didi Chuxing, the Chinese ride-hailing service that acquired Uber's China operation last year.

It started off in 2014 on college campuses. Now, ofo operates across 22 cities and is China's second-largest bike-sharing service, valued at $500 million with 5 million registered users.

The bike-sharing market in China has become increasingly crowded-over a dozen services vie for the country's 4.32 million monthly active users, with Mobike, part-owned by Tencent Holdings, dominating 72.5 percent of the market share in 2016.

Late last year, ofo CEO Dai Wei announced plans to ship 20,000 bicycles abroad, choosing three foreign destinations for the the firm's global expansion: Cambridge, Singapore and Stanford, California.

"We hope that the UK would serve as a gateway to our business in Europe, and Singapore for our business in South East Asia," Dai said.

Unchaining 'yellow fever' in UK

A?collection of ofo bikes is on display before launch in a city. [Photo provided to China Daily]

Bike-sharing schemes are not new to the UK. Thousands of Londoners get around daily on Santander Cycles, commonly referred to as "Boris bikes" because former London mayor (and now UK's foreign secretary) Boris Johnson had launched the scheme. Cambridge also had a bike-sharing program in the early 1990s that was quickly abandoned as most of the 300 bicycles were stolen within a year.

Ofo differs from most of Europe's public bike-sharing programs in several ways. The service does not use docking stations-users are free to pick up bikes wherever they find them and leave them wherever they please.

Riders use the ofo app-it is now available for download in English-to scan a quick-response or QR code or enter a bike registration number to gain access to a bike lock combination code. Users can search for nearby bikes on the app, and at night a service will collect bikes and redistribute them to high-use areas.

Ofo rides also come cheap-one trip will cost just 50 pence ($63 cents) in the UK and $1 in the US. In comparison, Santander Cycle hire starts at 2 pounds ($2.5).

After the trial phase from next week in Cambridge, ofo will decide if it should expand its fleet beyond 500 bicycles.

"We have to make sure that we consider all aspects including testing the rides and getting feedback from users before we roll in more bikes," Cai said.

Around 40 percent of adults cycle at least three times a week in Cambridge, the highest rate for any British region and more than double that of the Isles of Scilly, in second place with 19 percent, according to Cycle UK.

Ofo conducted meetings with, and gained the support of, the Greater Cambridge Greater Peterborough Enterprise Partnership or GCGP and the Cambridgeshire County Council.

"The city of Cambridge was obviously attractive to ofo as the UK's cycling capital and obviously any increase in cycling has environmental benefits and helps reduce traffic congestion in the city center," said Steven Wilson, head of innovation at GCGP.

Most Viewed in 24 Hours
Copyright 1995 - . All rights reserved. The content (including but not limited to text, photo, multimedia information, etc) published in this site belongs to China Daily Information Co (CDIC). Without written authorization from CDIC, such content shall not be republished or used in any form. Note: Browsers with 1024*768 or higher resolution are suggested for this site.
License for publishing multimedia online 0108263

Registration Number: 130349
FOLLOW US
主站蜘蛛池模板: 激情五月综合色婷婷一区二区 | 亚洲在线 | 亚洲综合在线播放 | 午夜色婷婷 | 欧美一级二级三级 | 亚洲另类自拍 | 欧美在线一区二区三区 | 夜夜操夜夜爽 | 日韩欧美中文 | 国产强伦人妻毛片 | 人人爱人人草 | 天堂在线观看av | 成人国产精品视频 | 在线视频99 | 国产在线观看一区 | 欧美视频免费在线观看 | 视频一区二区三区在线观看 | 婷婷综合五月 | 国产亚洲欧美日韩高清 | 亚洲一级免费视频 | 深夜福利影院 | 成人黄性视频 | 一级做a爱片性色毛片 | 福利在线观看 | 躁躁躁日日躁 | 国产午夜在线 | 欧美大片一区二区 | 黄色免费片 | 羞羞网站在线观看 | 国产在线www | 91成人在线 | a级毛毛片 | 欧美精品乱码视频一二专区 | 亚洲视频免费 | 这里只有精品在线观看 | 亚洲激情在线播放 | 小sao货撅起屁股扒开c微博 | 色综合天天综合网天天狠天天 | 四虎影院永久免费 | 欧美区一区二 | 第一福利丝瓜av导航 |