在线国产一区二区_成人黄色片在线观看_国产成人免费_日韩精品免费在线视频_亚洲精品美女久久_欧美一级免费在线观看

chinadaily.com.cn
left corner left corner
China Daily Website

Yili to continue international marketing strategy

Updated: 2012-12-18 21:19
By Wang Kaihao ( chinadaily.com.cn)

Leading Chinese dairy producer Yili Industrial Group Co Ltd will continue its international marketing strategy while maintaining its domestic presence, according to its executive president.

"We will go abroad but China is the biggest dairy market in the world," Zhang Jianqiu said. "As international brands enter this market, we have no reason to retreat and switch our focus overseas. It will be a competition between gentlemen."

Zhang was talking to China Daily at Yili's headquarters in Hohhot, capital of North China's Inner Mongolia autonomous region.

Yili was a sponsor of the Beijing Olympics in 2008 and the 2010 World Expo in Shanghai, which Zhang said attracted widespread international attention.

The brand again caught the eye with a product placement advert appearing in the American movie Transformers: Dark of the Moon in 2011 and in the TV series The Big Bang Theory earlier this year.

"It's only a trial," Zhang said. "I was not sure what the response of the audience would be beforehand. We will definitely continue such innovative overseas promotions in the future. If possible, you will see more such advertisements."

However, he did not disclose specific plans, due to privacy concerns.

Yili joined hands with the Walt Disney Company in 2011, introducing Disney's cartoon images in its product promotion, and became the only dairy supplier to Chinese athletes at this year's London Olympics.

Nevertheless, Zhang said the melamine scandal in 2008 placed a great deal of pressure on domestic dairy producers, who now tend to import milk.

Melamine-tainted milk killed six infants and left more than 290,000 others with kidney damage, making China question the quality of domestically produced dairy products. After a decline in sales and more efforts in quality control, the cost of milk has surged.

Zhang says a metric ton of milk from New Zealand costs about 12,000 to 13,000 yuan ($1,924-$2,084) when it arrives in Tianjin, but a small dairy producer in Northeast China's Heilongjiang province will charge nearly 20,000 yuan to collect a ton of milk from individual domestic suppliers.

Still, Zhang prefers to better manage domestic sources. "Yili was only an ice-cream producer before," he said. "No matter how we reform, we only want to upgrade our product quality to match market needs. Otherwise, we will not own what we have today."

8.03K
 
...
...
...
主站蜘蛛池模板: 黄色在线观看网址 | 日韩欧美在线观看 | 91网站免费观看 | 日本黄色录像 | 日韩中文一区 | 成人一区二区三区在线 | 日本高清视频www | 日本中文在线观看 | 久久神马 | 亚洲7777| 黄色免费视频网站 | 亚洲 欧美 日韩 在线 | 日韩性生活视频 | 日韩一级视频 | 久久久久久久成人 | 黄www| 欧美第一页 | 天天干天天操天天插 | www黄色片 | 午夜激情小视频 | 精品免费在线观看 | 久久精品小视频 | 免费特级毛片 | 青青草久草 | 国产av毛片 | 中文字幕在线免费视频 | 91玖玖| 欧美日韩亚洲一区 | 97国产精品视频 | 懂色av一区二区夜夜嗨 | 毛片www| 亚洲午夜18毛片在线看 | brazzers疯狂作爱 | 色香蕉视频 | 青青草免费在线 | 中文字幕在线观看一区二区 | 日本久久视频 | 日韩在线中文字幕 | 精品久久久久久 | 欧美在线观看一区二区三区 | 岛国在线视频 |