在线国产一区二区_成人黄色片在线观看_国产成人免费_日韩精品免费在线视频_亚洲精品美女久久_欧美一级免费在线观看

US EUROPE AFRICA ASIA 中文
Culture

Chinese products growing in Hollywood films

By Liu Wei and Wong Lok Yee ( China Daily ) Updated: 2014-07-31 09:45:36

Chinese products growing in Hollywood films

Li Bingbing arrives on the red carpet for the Beijing premiere of Transformers 4 in June. Chinese faces in Hollywood blockbusters give the local audience a feeling of familiarity. [Photo/Getty Images]

Chinese products growing in Hollywood films

Romantic epic at the movies for Qixi festival

Chinese products growing in Hollywood films

Film unveils dark side of China's TV talent shows

The placement of Chinese products in Hollywood blockbusters is a growing business, Liu Wei and Wong Lok Yee meet the woman who is putting brands on the silver screen.

When Transformers 4 screened in China, audiences were surprised - and often cynical - when they saw Chinese brand products embedded in the movie along with Chinese faces and landmarks.

"As long as you are not vilifying China - be it a brand, a place or an actor - it gives the audience a feeling of familiarity. It is a sign of a culture becoming stronger," argues Liu Siru, founder and CEO of Filmworks China, after waves of online mockery saying the Chinese cameo roles added nothing to the storyline.

Filmworks, a Beijing-based marketing firm that promotes movies and merchandise in China, arranged the first Chinese product placement in a Hollywood film.

Liu's six years working for the US motion picture giants enabled her company to connect Chinese brands with Hollywood filmmakers.

She began building a network of contacts and learned about moviemaking when she worked as an associate producer on Kung Fu Hustle, a Hong Kong action comedy co-produced and distributed by Columbia Pictures.

The MBA and journalism graduate left the US for China in 2006 and worked at Orange Sky Golden Harvest, a film production, distribution and exhibition company based in Hong Kong.

She says she had no intention of working in product placement, but "when there's a need on both sides, it's quite silly not to take the opportunity".

Her opening came when she was approached by a friend who wanted to place Metersbonwe fashion products in Transformers 2.

Liu knew the filmmaker and helped with the negotiations, enabling the brand logo to feature in the science-fiction hit, marking the first appearance of a Chinese brand in a Hollywood blockbuster.

She set up Filmworks in2010 and started working on the placement of Chinese brands in Transformers 3, when the company was only a team of four.

Product placement normally starts with script analysis, when Filmworks identifies what kinds of products could be placed in which scenes before approaching clients and asking if they will agree to the placements.

"But this rarely happens in Hollywood blockbusters because only a handful of people can read the script," says Liu.

For major Hollywood films, Liu goes to the set and reads the script there - and is prohibited from taking notes.

Previous Page 1 2 Next Page

 
Editor's Picks
Hot words

Most Popular
 
...
主站蜘蛛池模板: 久热亚洲 | 日韩一级不卡 | 午夜妇女aaaa区片 | 81精品国产乱码久久久久久 | 国产精品久久av | 国产中文字幕在线观看 | 欧美日韩久久精品 | 黄色片网站在线观看 | 久久在线| 噜噜av | 成年人网站国产 | 可以看黄色的网站 | 黄色片com| www.四虎.com| 久久国产精品精品 | 亚洲午夜成激人情在线影院 | 欧美成人免费观看 | 五月婷婷激情 | 日日夜夜爽 | 久久久久久亚洲精品中文字幕 | 99精品视频免费观看 | 天天干天天爽 | 日本啪啪网站 | 色呦呦免费观看 | 日韩久草| 欧美成人一级 | 99这里只有精品视频 | 国产一级视频 | 成年人精品视频在线观看 | 麻豆一区一区三区四区 | 精品亚洲一区二区三区 | 国产高清一区二区三区 | 欧美精品一区三区 | 色婷婷综合在线观看 | 免费xxxxx在线观看网站软件 | 91亚洲日本| 美女污视频网站 | 伊人色播 | 欧美一级毛片免费看 | 伊人久久一区二区三区 | 成人黄视频在线观看 |