在线国产一区二区_成人黄色片在线观看_国产成人免费_日韩精品免费在线视频_亚洲精品美女久久_欧美一级免费在线观看

  Home>News Center>World
         
 

For campaigns, ads are must-see TV
(cnn.com)
Updated: 2004-04-27 09:44

Television advertising is the biggest single expenditure of a presidential campaign, a way for candidates to beam a message straight into living rooms without interference from the pesky press.

This image from a new Bush-Cheney campaign ad criticizes Sen. John Kerry on national defense.
But ads -- whether they're focusing on Medicare or national defense -- work only if the right voters are watching.

That's why campaigns try to target their political TV ads to the audience watching a particular show.

But it doesn't always work out that way.

"There are many examples when we look at ad buys unfold when ads that are clearly aimed at senior citizens are showing up on programs like "American Idol" and "The OC" on Fox that tend to skew very young," said Evan Tracey, an analyst who tracks political ad spending.

Campaigns, Tracey said, can get caught up in a kind of advertising arms race, competing with each other to buy time on programs with high ratings among likely voters.

But ratings don't matter if the right voters aren't tuning in, meaning that an ad that critiques a candidate's position on Medicare would be lost for the most part on a television show that targets a young audience.

"Those ads are essentially wasted, unless someone sees them by mistake, when they're flipping channels," Tracey said

So look for health care and education themes during the day, when seniors and stay-at-home moms are watching, and economic messages in the evening, as folks get home from work.

Don't expect to see much of anything if you live in, say, Vermont. Campaigns pump advertising dollars into battleground states like Ohio and Pennsylvania.

(courtesy of cnn.com)

 
  Today's Top News     Top World News
 

Radiation control sought to ward off health hazards

 

   
 

NPC rules out universal suffrage for HK

 

   
 

Institute isolated for suspected lab infection

 

   
 

Zeng: Hegemony never on nation's agenda

 

   
 

Testimony: Japanese war chemicals did harm

 

   
 

300 infected with measles in Sichuan

 

   
  Jordan: Major al Qaeda chemical plot foiled
   
  Ex-diplomats fault Blair on Middle East
   
  Israel identifies new Hamas leader
   
  Fragmented Europe invites terrorism
   
  Handbags insulting 'president' in French sell well in US
   
  For campaigns, ads are must-see TV
   
 
  Go to Another Section  
 
 
  Story Tools  
   
  Related Stories  
   
Some 9/11 relatives anger by Bush ads
  News Talk  
  Will the new national flag fly?  
Advertisement
         
主站蜘蛛池模板: 日韩不卡一区 | 日韩国产一区二区 | 四虎4hu永久免费网站影院 | av免费网| 黄色一级免费视频 | 国产精品久久久久久久久久久久久久久 | 精品一区二区三区视频 | 免费观看一区二区三区毛片 | 欧美一级片在线播放 | 99福利 | 亚洲高清在线播放 | 午夜免费看片 | 黄色小视频免费看 | 成人免费黄色片 | 亚洲最大黄色 | 香蕉视频色 | 一区二区三区在线看 | 国产又色又爽又黄又免费 | 亚洲 欧美 日韩 在线 | 国产精品一区一区三区 | 日韩在线不卡视频 | 欧美激情一区二区 | av网址在线 | 超碰人人射 | 欧美精品在线观看视频 | 日韩久久久久 | 免费观看全黄做爰视频 | 黄色av观看| 精品免费在线观看 | 亚洲一区在线视频 | 国产一区二区在线播放 | 国产黄色免费看 | 青草网 | 国产特黄 | 婷婷视频在线 | 亚洲日本高清 | 国产美女自拍 | 欧美色综合天天久久综合精品 | 国产日韩在线播放 | 日韩一二三 | 日韩欧美在线观看 |