在线国产一区二区_成人黄色片在线观看_国产成人免费_日韩精品免费在线视频_亚洲精品美女久久_欧美一级免费在线观看

  Home>News Center>Life
         
 

Celebrity urged not to do misleading ads
(Shenzhen Daily)
Updated: 2004-08-27 10:20

The Beijing Consumers' Association has joined the State Administration of Radio, Film and Television to launch a crackdown on misleading adverts.


Hong Kong actress Cecilia Cheung received 2.5 million yuan for advertizing a weight-losing soap priced at 22 yuan. [baidu]
The association recently sent a public letter to celebrities, encouraging them to take a more active part in public service ads and to refuse misleading ads.

In the public letter, the association pointed out several misleading features existing in the current ads market. Firstly, celebrities featured in the advertisements often don’t use the products they claim they do.

Secondly, the stars exaggerate the effects of medicine and other medical equipment.

For example, Hong Kong star Cecilia Cheung received 2.5 million yuan for advertizing a weight-losing soap priced 22 yuan (US$2.8). How can she solely rely on this cheap product to keep a slim figure? For most people, it is difficult to believe the credibility of such a product, yet there are many vulnerable die-hard fans who are willing to believe anything. And it is these people who need to be protected.

Like Cheung, many celebrities have become leading characters in commercials, which are highly lucrative and help boost their star appeal.

Manufacturers or advertising companies see the stars' fame as crucial in influencing consumers.

While there are no laws to forbid celebrities starring in ads, it is important that they should be responsible for the credibility of the product they are advertizing.

Fortunately, some public-spirited celebrities have realized how to use the influence to contribute to society. Famous actor Pu Cunxin has set up a foundation under his own name to advertise for the good of the public, such as encouraging people to donate blood and helping drug addicts get rid of their habit. “Such advertisements are not profitable. But they can bring enormous, positive influence to society,” Pu said.



Joan Chen to direct new movie
Jackie Chan's "New Police Story" to debut Pan-Asia
Zhang Yimou to raise China lantern in Athens
  Today's Top News     Top Life News
 

China urges Japan to teach true history

 

   
 

China's Guo easily wins 3m springboard

 

   
 

Iraqi government, Al-Sadr OK peace deal

 

   
 

Authorities acting to prevent epidemics

 

   
 

Report: Agricultural situation improves

 

   
 

Official promises action on arrears

 

   
  Celebrity urged not to do misleading ads
   
  Chinese 'sorcerer' kills 10 then sells bodies
   
  Tokyo approves controversial history textbook
   
  100,000 yuan offered for erotic cartoons
   
  "Platonov" set for Beijing stage
   
  The wardrobe club a third space for women
   
 
  Go to Another Section  
 
 
  Story Tools  
   
  Feature  
  China's 'hairboy' aspires to be a rock star  
Advertisement
         
主站蜘蛛池模板: 欧美日批视频 | 国产免费一区二区三区在线观看 | 好吊视频一区二区三区四区 | 在线观看黄色av | 国产寡妇亲子伦一区二区三区四区 | 国产精品久久久久久久久借妻 | 精品日韩 | 久久狠狠干| 亚洲永久免费视频 | 国产精品亚洲一区 | 亚洲h网站 | 国产一区二区三区免费视频 | 中文字幕在线观看一区二区 | 亚洲视频在线观看一区 | 成人免费视频一区二区 | 欧美黄色片在线观看 | 国产精品久免费的黄网站 | 欧美精品黄色 | 日本三极片 | 国产91在线播放 | 日韩精品视频在线播放 | 亚洲精品xxx | 特一级黄色片 | 五月婷在线 | 一级黄色在线观看 | 国产h视频在线观看 | av免费看片| 日韩精品久久久 | 黄色精品 | 69免费视频 | 夜夜肉她怀孕h周君彦 | 999国产视频 | 久久精品视频免费 | 51成人网 | 成人在线免费视频 | 国产va在线观看 | 欧美日韩在线观看视频 | 四虎视频| 成人a视频| 婷婷中文字幕 | 免费一级黄色 |