在线国产一区二区_成人黄色片在线观看_国产成人免费_日韩精品免费在线视频_亚洲精品美女久久_欧美一级免费在线观看

  Home>News Center>China
       
 

Lower prices push pirate books off shelves
(Xinhua)
Updated: 2005-01-21 21:58

Xinhua Bookstore in Wuhan has started offering year-round discounts to buyers in a bid to combat piracy.

Imported CDs, VCDs and DVDs are sold at discounts in Chuangxin Bookstore in Haikou, capital city of South China's Hainan Province, a bid to curb priate publications. [newsphoto]
Sources from the arm of the 70-year-old Xinhua Bookstore Chain, China's largest book retailer, based in the capital of Central China's Hubei Province, said shops had reported increased sales in the first week of 2005.

Many private bookshops have started to feel the pinch from piracy, said Li Bing, general manager of Xinhua Bookstore Wuhan.

He said discounts could be an efficient way to challenge pirated copies of legal publications, despite inevitable profit loss.

The State-owned Xinhua Bookstore Chains sell more 200,000 kinds of books, and they have a monopoly on textbooks for primary and middle schools.

Total sales have shot from 160 million yuan (US$19.3 million) in 2000 to approximately 300 million yuan (US$36.2 million).

Over the past few years, discounts have been given only as a seasonal marketing promotion, usually limited to certain kinds of books, Li said.

Visits to Xinhua Bookstore shops have been on the decline due to factors such as a rising number of subscribers of electronic publications and higher book prices.

Professor Fang Qing with the Information College of Wuhan University said prices were one of the key factors that had led to a rampant supply of pirated publications.

"Higher prices stop the general public being able to absorb cultural nutrition or legal publications," said Fang, "When buying books and reading become a luxury in life, no wonder fewer and fewer people will turn to legal publications."

To win over customers, the Xinhua Authorities tried offering a 20 per cent discount on all books year round at one of their wholesale centres at the Wuhan City Book World in 2000.

Reader Yang said he used to buy cheaper but low-quality books at a private bookstore.

"Now with quality guaranteed, plus discounts all the year round, I'd rather buy books with Xinhua Bookstore chains, where we have wider options -- not only quality books, but also quality audio- video products -- to select from under one roof," said Yang.

Ping Shuqiao, chief with the Publications Marketing Section of Hubei Provincial Bureau of Press and Publications, acknowledged that discounts could push pirate publications further off the shelves. "Fixing high prices for books and selling them at discounts is by no means a sophisticated way of marketing books," said Ping.

China's current regulations on marketing stipulates the rights and legal obligations of aspects such as qualifications for marketing, content, form and venue, but not pricing.



 
  Today's Top News     Top China News
 

Captors air new demand for release

 

   
 

Britain backs EU in lifting arms ban

 

   
 

Auditors reveal truth about State assets firms

 

   
 

Power shortage causes blackouts nationwide

 

   
 

Disaster forecasting system to be upgraded

 

   
 

Lower prices push pirate books off shelves

 

   
  Relief materials leave China for eastern Africa
   
  Hostage release sought: Iraqi VP
   
  'Seoul' morphs into Chinese 'Shouer'
   
  Online gambling sees 600 arrested
   
  China, Canada sign energy agreements
   
  Space mission set: two to orbit in Shenzhou-VI
   
 
  Go to Another Section  
 
 
  Story Tools  
   
  News Talk  
  It is time to prepare for Beijing - 2008  
Advertisement
         
主站蜘蛛池模板: 亚洲一区网站 | 中国一级毛片免费看 | 欧美伊人久久 | 天堂资源av | 国产理论在线观看 | 快播少女爱欢乐 | 成人在线播放视频 | 不卡av网站 | 久久久久一区 | 91精品国产乱码久久久久久 | 五月婷婷丁香六月 | 狠狠干网 | 久草资源网| 亚洲91av | 人人爱人人插 | 亚洲视频在线看 | 一级大片免费看 | 国产三级在线观看 | 午夜免费av | 国产中文在线观看 | 精品在线免费视频 | 亚洲h视频 | 2014天堂网 | 青青草在线免费视频 | 99视频在线精品免费观看2 | 四虎在线免费视频 | 国产在线一区二区 | 婷婷狠狠 | 欧美一区二区在线观看 | 日本在线天堂 | a视频 | 欧美激情小视频 | 激情福利视频 | 久久免费视频网站 | 亚洲一区国产精品 | 日本黄色a级片 | 一区二区三区色 | 久久超| 久久合 | 女人高潮特级毛片 | 日韩在线高清 |