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O Christmas sweater, O Christmas sweater! Amid a surge in fashion nostalgia, the much-maligned Christmas knit is enjoying a moment of irony-infused popularity.
Individuals and big corporations are hosting holiday events dedicated to "ugly" or "tacky" Christmas sweaters. Fashionable retailers like Bloomingdale's, H&M and Abercrombie & Fitch are putting snowflake and reindeer styles in windows and catalogs. Meanwhile, thrift stores and websites are out of stock of vintage designs, the more elaborate the better.
Brian Philippoi, a 26-year-old employee of a Web design firm, wore a bulky cream sweater with a bright alpine print along with dark skinny jeans and sneakers to a recent party. He describes the sweater as "very 1960s Swiss ski resort." "It's like walking a Great Dane," he says. "You have to show it who's boss."
Searches for "ugly Christmas sweaters" are up 30% in December compared with December last year. On eBay this year, someone paid $282.59 for a sweater with three reindeer across the front, an increase from the website's most expensive holiday sweater last year, which sold for $200. Ebay's sales of holiday sweaters are 24% ahead of last year.
Dunkin' Donuts is giving $60 gift cards to people who post pictures of themselves on Twitter by Dec. 22 in holiday sweaters that are "kitschy or cute or glamorous or ho ho horrible," says a company spokeswoman.
The Christmas sweater started out as homemade, became a mass-market hit in the 1980s and has been a dependable seller ever since, even though "fashion snobs look down their noses at them," says David Wolfe, creative director at the Doneger Group consulting firm. For many, they bring back memories of grandma and a time of year when "everybody just drops their sophistication and goes for the heart."
Randall Ferguson, a 27-year-old who grew up in Michigan, began hosting "ugly sweater parties" in college. "It started out as a way for us to mock our moms," he says. For a party he hosted last week in his Manhattan apartment, Mr. Ferguson wore a snowman sweater that he bought for $10 earlier this season on eBay.
(Read by Nelly Min. Nelly Min is a journalist at the China Daily Website.)
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(Agencies)
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圣誕毛衫！圣誕毛衫！隨著時(shí)裝懷舊風(fēng)的興起，曾經(jīng)飽受攻擊的圣誕毛衫正迎來(lái)戲劇性的大流行。
圣誕來(lái)臨之際，個(gè)體戶(hù)和大公司都在舉辦“丑陋”或“俗氣”的圣誕毛衫節(jié)日特賣(mài)活動(dòng)。布魯明戴爾百貨店、H&M品牌服飾、A&F品牌服飾等時(shí)裝經(jīng)銷(xiāo)商的櫥窗和商品目錄冊(cè)中都出現(xiàn)了雪花和馴鹿圖飾的服裝。與此同時(shí)，二手貨店和網(wǎng)店的復(fù)古風(fēng)服飾也已脫銷(xiāo)，做工越精致的服裝銷(xiāo)路越好。
26歲的布賴(lài)恩?菲利比是一家網(wǎng)站設(shè)計(jì)公司的職員。他最近參加一場(chǎng)派對(duì)時(shí)，上身穿了一件寬大的米色毛衫，毛衫上鮮艷地印著阿爾卑斯山圖案，下身則搭配了一條黑色緊身牛仔褲和運(yùn)動(dòng)鞋。他稱(chēng)這款毛衫“頗具上世紀(jì)60年代瑞士滑雪勝地的味道”，“就像在溜丹麥大狗”，“你得讓它知道誰(shuí)說(shuō)了算”。
與去年同期相比，今年12月“圣誕丑衫”的搜索量增加了30%。今年，有顧客在易趣購(gòu)物網(wǎng)站上花費(fèi)282.59美元購(gòu)買(mǎi)了一件胸前有三只馴鹿圖案的毛衫，價(jià)格高于去年該網(wǎng)站最貴的節(jié)日毛衫（售價(jià)200美元）。易趣網(wǎng)站的節(jié)日毛衫銷(xiāo)售量也比去年增加了24%。
唐恩都樂(lè)公司的一位女發(fā)言人稱(chēng)，如果你在12月22日前在Twitter上傳身穿“庸俗、可愛(ài)、迷人或恐怖”的節(jié)日毛衫的個(gè)人照，該公司將為你提供價(jià)值60美元的禮品卡。
多尼戈?duì)柤瘓F(tuán)咨詢(xún)公司的創(chuàng)意總監(jiān)戴維?沃爾夫表示，圣誕毛衫起初多是自制的，在上世紀(jì)80年代銷(xiāo)量大增，此后銷(xiāo)量一直很可觀(guān)，盡管“自以為是的時(shí)尚達(dá)人們看不上它們”。對(duì)很多人來(lái)說(shuō)，這些毛衫可以喚起兒時(shí)回憶，也是一年中“所有人褪去世故，表露真心”的時(shí)刻。
27歲的蘭德?tīng)?弗格森在密歇根長(zhǎng)大，他在大學(xué)時(shí)代就開(kāi)始舉辦“丑衫派對(duì)”。他說(shuō)：“我們最初發(fā)起這一派對(duì)是為了用它來(lái)嘲笑自己的母親。”上周在他位于曼哈頓的公寓中舉辦的一次派對(duì)上，弗格森先生穿了一件今冬在易趣網(wǎng)站上花了10美元購(gòu)買(mǎi)的雪人毛衫。
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