英文廣告中不止用詞別出心裁，句型也很有特色。下面我們就來(lái)看一看。
英語(yǔ)廣告的句型也多種多樣，但最常用的句型有以下幾類(lèi)：
1） 祈使句 這是出現(xiàn)最多的句型。
例 1 Ask any one who owns one. （汽車(chē)廣告語(yǔ)） 詢(xún)問(wèn)一下有這種車(chē)的人吧。
例 2 Lay down your arms.（桌子廣告語(yǔ)） 放下您的胳膊吧。
例 3 Please do not leave it too late. 事不宜遲。
2） 一般疑問(wèn)句 通常用在廣告的前面。
例 1 Have you ever dreamed of ascending the steps of a great temple built to
the gods? （旅行社廣告）您是否夢(mèng)想過(guò)登上為眾神修建的宏偉廟宇的臺(tái)階？
例 2 Can a tired, overworked voice command attention in class?
一個(gè)疲憊、過(guò)勞的聲音能吸引全班的注意力嗎？
又如下面這個(gè)廣告全部由一般疑問(wèn)句構(gòu)成：
People with PhDs should have inquiring minds. Consider this a simple test.
A) Do you want to work in world-class research laboratories?
B) Do you want to apply your research skills to keep a successful business at
the cutting edge of world technology?
C) Do you want to build your career with a major international company
headquartered in Australia?
If your answers to these questions are "yes", BHP would like to talk to you.
Your first challenge is to discover more by calling Theoni Parthimos, our
Senior Personnel Officer.
3）省略句 在英語(yǔ)廣告中，省略句比比皆是，甚至整篇廣告都由省略句構(gòu)成。
例 Serviced Greenfield sites aplenty. Ready for development. For sale. For
manufacture. For business. For services. For leisure. A million square feet of
ready-to-wear premise. Brand new business parks. Four-star conference
facilities. Backed by 14 years' success in helping business to relocate, set-up,
prosper, expand.
4) 比較級(jí) 比較級(jí)在廣告中用得非常多，這是由于英語(yǔ)廣告中有大量的形容詞和副詞做修飾語(yǔ)的緣故。
例1 Today in business fast is no longer fast enough, even faster is still too
slow to keep pace with the incredible demands placed on people and the computers
they work with. That's one reason why IBM developed P60/D. 60MHz 64-bit Pentium
Chip computers so fast, so powerful, it makes today's conventional computers
like they are moving at a snail's space.
例2 These days succeeding in business means getting more competitive and
making tougher decisions.
例3 The new Minolta Riva Zoom 105EX is the most compact camera in a very
prestigious class.
例4 In short, the stronger your character, the brighter your future.
5) 直接引語(yǔ) 在英語(yǔ)廣告中直接引語(yǔ)出現(xiàn)得很多，原因：一是直接引語(yǔ)使得廣告顯得形式活潑、新穎；二是采用直接引語(yǔ)從心理學(xué)的角度看可以增強(qiáng)說(shuō)服力。
例1 "It's like we're all in the same office. The office just happens to be
spread across 7,000 miles of ocean," Tom Hughes MIS Director, Construction.
這是IBM公司的一則廣告的開(kāi)頭語(yǔ)，通過(guò)該公司經(jīng)理的話，使廣告顯得生動(dòng)具體。
例2 "Through the NVQ initiative we have discovered talents and competencies we
would never otherwise have known about." Says Ian McDermot of Philips Components
in Blackburn.
這是用人單位對(duì)NVQ職業(yè)培訓(xùn)機(jī)構(gòu)的贊揚(yáng)。
例3 "I was afraid to drive in the snow. Not great when you live in Alaska."
Fortunately, Carol Kineaid, who lives in Anchorage, saw a Suzuki 4-door Sidekick
on display and decided to give it a try. "From the time I got behind the wheel,
it was the one for me. You sit up so high, like you have so much control." With
four-wheel drive and 1.6 liter, 16-value engine, it's understandable. And her
snow-o-phobia? "My Sidekick just goes right through it, I never knew what I was
missing." Apparently, husband John knew exactly what he was missing. "He wanted
to drive my Sidekick from the moment I got it, but I just said, 'no way'." There
was only one thing left for John to do. "You should have seen the neighbor's
faces when he drove up in his Sidekick," Carol reports. Who knew that after
raising two kids, John and Carol would have twins?
這是一則汽車(chē)廣告，通過(guò)直接引語(yǔ)生動(dòng)地表現(xiàn)了汽車(chē)的功能。
（來(lái)源：中青網(wǎng)英語(yǔ)角 英語(yǔ)點(diǎn)津 Annabel 編輯）
