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隨著網購的興起，不少人在購買商品之前通常都會先看一下其他顧客的評價。如果評價不多，還有可能會直接在社交網絡上發個帖子詢問友鄰們的意見。這樣一來，我們在買東西的時候就不會只聽信商家的一面之詞了。

F-Factor refers to the influence of Friends, Fans and Followers on purchasing decisions.

F因素指我們在做購物決定時，朋友、粉絲及追隨者對我們產生的影響。

Discussing the increasing importance of social media in commerce, Trendwatching.com minted the term F-Factor to describe the influence of friends, fans and followers:

在談及社交媒體對商務日益重要的影響時，Trendwatching.com網站創造了F-Factor（F因素）這個詞來描述朋友、粉絲及追隨者所發揮的作用：

Consumers are increasingly tapping into their networks of friends, fans, and followers to discover, discuss and purchase goods and services, in ever-more sophisticated ways. As a result, it’s never been more important for brands to make sure they too have the F-FACTOR.

消費者越來越傾向于依賴他們的朋友、粉絲和追隨者這個網絡來發現、談論并購買商品和服務，這比以往的購物方式更加復雜。因此，各類商家確保能夠掌握這些F因素也顯得愈發重要。

Trendwatching.com detailed five “ways that the F-FACTOR influences consumption behavior”:

以下為F因素影響消費行為的五種方式：

F-DISCOVERY: How consumers discover new products and services by relying on their social networks.

F發現：消費者如何通過其社交網絡發現新產品和服務。

F-RATED: How consumers will increasingly (and automatically) receive targeted ratings, recommendations and reviews from their social networks.

F評價：消費者如何從其社交網絡（自動）接收越來越多的目標商品評價、推薦以及反饋。

F-FEEDBACK: How consumers can ask their friends and followers to improve and validate their buying decisions.

F反饋：消費者如何向其朋友和追隨者求教以提高并做出準確的購買決定。

F-TOGETHER: How shopping is becoming increasingly social, even when consumers and their peers are not physically together.

F同行：就算消費者與其同伴并不真的在一起，也能讓購物變得越來越社交化，這是如何實現的。

F-ME: How consumers’ social networks are literally turned into products and services.

F我的消費：消費者的社交網絡是如何最終變成產品和服務的。

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