The products promoted in Italian restaurants and Jenny Lou's shops aim to increase Chinese customers' knowledge of products labeled DOP, IPG and BIO, and to introduce high-quality Italian food to Chinese families.

Italian ambassador to China Ettore Sequi says that Italy has the highest number of geographical indications for its products in Europe.

"In Italy, we know how to turn the best ingredients into extraordinary products appreciated worldwide. One of the secrets of our success is our commitment to protect the environment and preserve biodiversity," says Sequi.

According to Sequi, Italy has more than 800 certified products, among which over 500 are DOCG/DOC/IGT wines and almost 300 are DOP/IGP food products.