在线国产一区二区_成人黄色片在线观看_国产成人免费_日韩精品免费在线视频_亚洲精品美女久久_欧美一级免费在线观看

Global EditionASIA 中文雙語Fran?ais
Opinion
Home / Opinion / Chinese Perspectives

Rural digitalization helps promote common prosperity

By Wei Longbao and Xu Wangfang | China Daily | Updated: 2025-03-28 07:24
Share
Share - WeChat
An aerial drone photo shows agricultural machines working in fields at a farm of Beidahuang Group in Northeast China's Heilongjiang province, Oct 12, 2024. [Photo/Xinhua]

Over the past decade, a digital revolution has swept through China's rural areas, promoting common prosperity. Once isolated, village residents today are tapping into e-commerce and smart technologies to boost their incomes and improve their livelihoods.

From online marketplaces that connect farmers even in remote areas with consumers across the country to high-tech tools boosting agricultural productivity, digital innovation is narrowing the urban-rural divide and transforming rural economies.

The central government has put rural digitalization at the core of its agricultural modernization and rural development policies. In 2013, the government launched the "Broadband China "initiative to extend broadband internet across the country by 2020, laying the foundation for the digital transformation of rural areas. Building on this, the "Internet Plus" action plan of 2015 outlined policies for integrating digital technologies with agriculture and rural industries, and the 13th Five-Year Plan (2016-20) emphasized rural e-commerce, big data and broadband expansion as key development pillars.

Policy momentum further accelerated with the rural vitalization policy in 2017, making technological innovation essential to rural rejuvenation.

The "Smart Agriculture Action Plan (2024-28)"was introduced to digitalize the entire agricultural value chain, from field cultivation to market sales, with the aim of reducing costs and boosting productivity. Thanks to such sustained efforts, rural digital infrastructure has improved dramatically.

Central to rural digital transformation are China's e-commerce giants such as Alibaba and Pinduoduo, and emerging platforms like Douyin. These digital marketplaces have vastly improved rural market access, allowing farmers and village entrepreneurs to directly engage with urban consumers nationwide, and earn higher profits.

Beyond traditional e-commerce sites, shortvideo and livestream platforms like Douyin (China's TikTok) have become powerful new engines of rural commerce. Through engaging videos and real-time broadcasts, farmers can showcase everything from freshly harvested produce to handcrafted goods, connecting directly with consumers and bypassing middlemen.

Overall, rural e-commerce has become a driver of efficiency. Annual online retail sales in rural areas skyrocketed from just 180 billion yuan ($24.76 billion) in 2014 to 2.49 trillion yuan in 2023, increasing by another 8.3 percent year-on-year in the first three quarters of 2024, outpacing growth in many urban markets.

In one World Bank study of "Taobao villages" (e-commerce hubs that offer services from online marketing and mobile payments to logistics support), households operating online shops earned on average 80 percent more than their neighbors. By successfully connecting "small farmers to big markets", e-commerce is not only cutting costs but directly boosting farmers' prosperity.

The integration of digital technology on the farm is also transforming agricultural productivity. Smart farming tools, including drones, the internet of things (IoT) sensors and artificial intelligence, are reshaping traditional farm practices.

IoT-based irrigation systems track soil moisture in real time to optimize water use, and AI algorithms help predict pest outbreaks or price trends, enabling farmers to make data-driven decisions. Regions like Henan and Heilongjiang provinces have extensively adopted these smart agriculture techniques, using live data analytics to manage crops more effectively.

Through a mobile app, officials can see the location of each machine and the progress of harvesting in each county. If an area is forecast to get rain — a major threat to ripe grain — the system can immediately dispatch additional harvesters to that location to speed up collection and safeguard the crop.

By preventing losses and reducing inefficiency, such innovations helped China's grain output reach a record 1.4 trillion jin (700 million metric tons) in 2024, the 10th consecutive year of production above 1.3 trillion jin.

China's sustained investment in rural digital infrastructure, e-commerce ecosystems, and smart farming technology has delivered tangible economic gains, dramatically lifting rural incomes and overall prosperity.

The shift toward online business and tech-enabled agriculture has cultivated vibrant village economies, creating millions of new jobs and encouraging many young migrant workers to return home to start businesses.

Digital empowerment has also become a cornerstone of China's poverty alleviation and rural revitalization efforts. E-commerce, in particular, has become a powerful tool for further improving formerly impoverished regions.

Equally important, digital technology is improving public services and governance in rural China. Programs to boost farmers' digital literacy and technical skills are expanding, enabling more rural residents to harness e-commerce and smart farming tools. The government's sustained efforts to digitalize the countryside are indeed promoting common prosperity.

Wei Longbao is a Qiushi distinguished professor and director of the Institute of Food and Agribusiness Management, Zhejiang University; and Xu Wangfang is a doctoral candidate at the School of Public Affairs, Zhejiang University. The views don't necessarily reflect those of China Daily.

If you have a specific expertise, or would like to share your thought about our stories, then send us your writings at opinion@chinadaily.com.cn, and comment@chinadaily.com.cn.

 

Most Viewed in 24 Hours
Top
BACK TO THE TOP
English
Copyright 1995 - . All rights reserved. The content (including but not limited to text, photo, multimedia information, etc) published in this site belongs to China Daily Information Co (CDIC). Without written authorization from CDIC, such content shall not be republished or used in any form. Note: Browsers with 1024*768 or higher resolution are suggested for this site.
License for publishing multimedia online 0108263

Registration Number: 130349
FOLLOW US
主站蜘蛛池模板: 日韩大片免费播放 | 精品三级在线观看 | 国产精品久久一区二区三区 | 丝袜 亚洲 另类 欧美 综合 | 国产欧美精品一区aⅴ影院 日韩精品区 | 韩日一区二区三区 | 午夜激情视频免费 | 中文在线视频 | 国产成人精品免费 | 国产一区二区三区在线免费观看 | 高清av在线 | 精品欧美激情在线观看 | 一区二区三区四区日韩 | 欧美第一页 | 国产一区二区精品 | 亚洲国产成人久久综合一区,久久久国产99 | 在线观看免费毛片视频 | 亚洲国产精品人人爽夜夜爽 | 在线免费观看黄 | 午夜影院操 | 97久久香蕉国产线看观看 | 欧美午夜精品一区二区三区电影 | 日韩欧美精品区 | av男人电影天堂 | 亚洲天堂一区二区三区 | 久草一级片 | 黄色片在线观看免费 | 综合网视频 | 日韩免费在线播放 | 毛片毛片毛片毛片毛片毛片毛片毛片毛片毛片 | 亚洲最新av | 伊人免费网 | 国产精品一区亚洲二区日本三区 | 浴室洗澡偷拍一区二区 | 欧美一区二区三 | 久久精品成人 | 国产激情视频一区 | 久久精品在线 | 国产情侣一区二区三区 | 久久久成人精品视频 | 欧美视频三区 |