在线国产一区二区_成人黄色片在线观看_国产成人免费_日韩精品免费在线视频_亚洲精品美女久久_欧美一级免费在线观看

US EUROPE AFRICA ASIA 中文
Business / Companies

Beijing Digital set to spread wings abroad

By Fan Feifei (China Daily) Updated: 2015-12-11 07:44
Beijing Digital set to spread wings abroad

The stand of Beijing Digital Telecom Co Ltd at an industry expo last year. [Photo provided to China Daily]

China's largest mobile phone retail chain, Beijing Digital Telecom Co Ltd, announced plans on Thursday to open 3,000 stores in at least 10 countries over the next five years, to expand its business to Africa, South Asia and Latin America.

The first stop of the company's overseas expansion is Nigeria. So far, it has opened stores in Lagos, the biggest city in Nigeria, and plans to expand gradually to Port Harcourt, Abuja and other cities. In addition, it plans to expand in India as part of a general rollout across South Asia.

The company plans to open 400 stores and sell 2 million mobile phones in Nigeria and India in the first year.

"It is an irresistible trend to launch the globalization strategy. The telecom retail market in South Asia and Africa lags at least four to five years behind China, so there is huge potential," said Jin Xin, president of Beijing Digital Telecom.

"On the other hand, many well-known Chinese mobile phone manufacturers are going abroad, with the intention to become world-class enterprises, and advanced telecommunication retailers should also keep up with the trend to go international along with these manufacturers, which could reduce communication costs and enhance competitiveness," said Jin.

Nigeria and India are only the first step in the firm's globalization strategy. The company aims to enter five countries with the opening of 1,000 stores and sales of 5 million mobile phones in the third year, and in the fifth year, it plans to cover 10 countries with 3,000 stores and sell 10 million mobile phones.

Yan Zhanmeng, a senior analyst with International Data Corp, said: "Sales of mobile phones in the domestic retail market are already saturated, so retailers have to explore new markets and find business growth points."

"Nigeria is the largest mobile phone market in Africa, accounting for a 20 percent to 30 percent market share in the continent, while India is the biggest mobile phone market in South Asia, where the demand for mobile phones is big," said Yan.

He added that it is beneficial for mobile phone retailers to sell their products in emerging markets such as Africa, Southeast Asia and Latin America, compared with the European and US markets, where telecom operators dominate the mobile phone market.

Beijing Digital Telecom, which has opened nearly 1,500 retail stores, sells mobile telecommunications devices and accessories and provides value-added services.

Its sales volume of mobile phones reached about 10.63 million in 2014, a year-on-year increase of 11.12 percent. It has established strategic collaborations with China's three major telecommunication carriers and mobile phone producers such as Apple Inc, Xiaomi Corp and Lenovo Group Ltd.

However, Chinese mobile phone retailers will meet some challenges in their globalization. "How to cooperate with local mobile phone brands to capture more market share is an issue that Chinese retailers need to consider," said Zhu Dalin, an analyst at Beijing-based consultancy Analysys International.

Hot Topics

Editor's Picks
...
主站蜘蛛池模板: 天天插夜夜操 | 曰韩一级片 | 国产三级在线播放 | 3d动漫精品h区xxxxx区 | 成人免费毛片观看 | 六月婷婷在线 | 黑人精品xxx一区一二区 | 日韩中文视频 | 福利视频免费观看 | 九九视频在线观看 | 99视频免费 | 亚洲免费看片 | 五月色丁香 | 午夜av片| 成人自拍网 | 日本中文在线观看 | 欧美丰满少妇 | 国产精品一区二区三区四区五区 | 婷婷免费视频 | 久久久精品一区 | 深夜福利视频在线观看 | 中文字幕理论片 | 美国特色黄a大片 | 亚洲欧美精品 | 亚洲成人日韩 | 色偷偷噜噜噜亚洲男人 | 一区二区三区四区精品 | 夜夜操影院 | 日日操夜夜干 | 一级黄色免费 | 黄色片网站在线观看 | 一区二区视频在线 | av在线成人 | 欧美精品影院 | 国产精品国产三级国产 | 国产精品伦子伦免费视频 | 日韩欧美在线视频 | 成人免费看片' | 日韩一区不卡 | 91片黄在线观看 | 日韩福利视频 |