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有人說，宜家就像是成年人的巨大玩具城堡。為什么我們喜歡買需要自己動手組裝的宜家家具呢？因為人們自己制作產(chǎn)品時，會產(chǎn)生對這一產(chǎn)品的依戀感和自豪感，這就是“宜家效應”。

"The Ikea effect" is when people buy and then construct products themselves, they develop an attachment or sense of pride to this object. "The Ikea effect" leads people to value things that they assemble, customize or build themselves more highly than premade, finished goods.

“宜家效應”指人們自己購買并動手制作產(chǎn)品時，會產(chǎn)生對該產(chǎn)品的依戀感或自豪感。“宜家效應”讓人們珍視自己組裝、定制或建造的東西多過那些預先做好的成品。

People are making a mistake; they believe they want to avoid labor, but they really like doing it more than they thought than they would. There's something about imbuing a product with your own labor that makes you come to overvalue it.

人們犯了一個錯誤，他們認為自己會設(shè)法避免勞作，但是實際上人們比自己想象的更喜歡制作東西。把自己的努力灌輸?shù)揭患a(chǎn)品上會讓人加倍重視這件東西。

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lipstick effect 口紅效應

（中國日報網(wǎng)英語點津 實習生蔡冬梅 編輯陳丹妮）

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