The venue is Jenny Lou's Palmsprings shop in Beijing where Italian chef Fabio Falanga is boiling pasta, surrounded by Parma ham, cheese, vinegar, extra virgin olive oil and red wines from Italy.

All the products are labeled Protected Designation of Origin (DOP), Protected Geographical Indication (IGP) or Organic (BIO), which indicate high quality.

The event is the opening ceremony of the second edition of The Festival of Italian DOP/IGP/BIO Products in China, organized by the Italian Trade Agency and Ministry of Agriculture, Food and Forestry, in cooperation with the embassy of Italy on June 2, Italy's National Day.